If you’ve never been to Future Stores, now might be the time to attend. The conference brings together retailers from around Europe to explore how the customer experience could change the store of the future. What can you expect from this event in 2022? Here are some key things to expect. In 2022, this conference will take place in Europe. What will you find at the conference? Who will attend? Here’s a sneak peek.

Phygital retail experiences

Phygital technologies are advancing the shopping experience to the next level. From mobile apps to QR codes, they can bring new shopping formats to life. While e-commerce will continue to rise, the future of retail lies in delivering a seamless experience across all platforms. As phygital technologies become more commonplace, the possibilities for new forms of retail are endless. Here are a few examples of stores that are embracing this new technology:

Phygital is a blending of physical and digital experiences that enhance the customer experience by blurring the line between these two worlds. The resulting customer experience combines speed and immersion with human interaction. Retailers who embrace phygital technologies will be more likely to create a distinctly personalized experience for their customers. They will offer new services and products to keep customers coming back and spending more.

Smaller store size

While the number of US retailers is growing, some of the largest retailers are seeing their store sizes shrink. The retail pandemic changed how Americans shop, and retailers are trying to adapt to this new trend. Delivery and in-store pickup are here to stay. And US retailers are creating smaller stores to better serve their online shoppers. But what is the future of brick and mortar stores? Here are a few trends that could affect the size of storefronts in the future.

Phygital experience

In the Phygital age, customer experiences must be enhanced across the entire continuum. This means combining in-store experiences and digital channels to create a cohesive Phygital experience. In order to accomplish this, brands must first understand their customers’ expectations and needs, and then tailor their services to meet their expectations. Here are some examples of how companies are achieving this. Listed below are three examples.

Phygital experiences are a seamless customer experience across the entire retail process, from browsing to purchasing. This approach to commerce will incorporate the use of mobile payment and self-checkout devices. This will allow shoppers to check out without having to queue up at a checkout line, resulting in a faster and more efficient experience. Further, it will also help companies improve efficiency by eliminating problems such as running out of stock.

Customer experience

Today’s shoppers want a richer experience than just buying something. They’re looking for a sense of belonging and a articulation of their place in the world. In the future, brands that redefine their relationship with customers will have a real opportunity to win loyalty. Read on for more insight. How will customers shop in the future? Here are five trends that will shape how customers shop in 2022.

Personalized customer experience – Providing a personalized connection with a brand is crucial. Recent research has shown that 77% of customers are willing to spend more with a company that provides an exceptional customer experience. This means that retailers that deliver a remarkable customer experience will not only attract more customers, but also increase the lifetime value of each customer. Here are five trends to consider in future-proofing your customer experience strategy.

Employee experience

Most retail businesses already recognize the importance of an employee’s experience. The emotional bond that retail employees have with their customers is directly tied to their interactions with them. It is equally important for employees to feel connected to their employers. This is why Medallia Insights recently conducted a survey of retail employees’ satisfaction levels during their first six months of employment. The results of the survey show that employees value a personal connection with their employer and are more likely to stay with a company if they are not provided with the perks that employees have been used to.

In the future, employees will expect a high-quality employee experience. A workplace should be like a customer-driven retail experience, and companies should treat their employees as if they were customers. By creating a more enjoyable workplace environment and rewarding employees, they can improve their experience in 2022. They can do this by increasing employee engagement and giving them recognition opportunities and tools to make them feel valued. In addition, employees will feel more appreciated if they are given more opportunities to be creative and involved with their work.